In a not so surprising move by AT&T, the company is pushing to remain the exclusive iPhone carrier as their contract approaches its end. The success of the iPhone has allowed AT&T to expand their customer base and increase revenue, partly due to the required iPhone data plan each customer is required to pay for. Incidentally, AT&T was only able to snag this contract in the first place because of the uncertainty surrounding the potential success of the iPhone at the time of its initial introduction. It will be interesting to see how these current negotiations pan out as Apple is now very clearly aware of the immense value of their product. The question remains: is it more beneficial for Apple to remain with one carrier or should they offer the iPhone to a larger customer base through all carriers? Also, how many more additional concessions will AT&T have to make to keep the iPhone to themselves?

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